2. Generally Stupid Comments

On 20th December 2013, Justine Sacco tweeted to her few followers that she was off to Africa. All fine. She made a pretty poor taste joke about getting AIDS, though, and by the time she had landed in Africa, she’d received death threats and her profile had been plastered all over the news. Before you tweet, ask yourself if you’d make the comment into a loudspeaker to a large crowd. If the answer is no, hit delete.

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